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Pini Yakuel
BREAKING
iGaming
Time to read: 3 min
Optimove broadens reach to deliver a first for AI gamification
August 9, 2024
BREAKING
Europe
Time to read: 2 min
Optimove shares roadmap to navigate EURO 2024 betting behaviours
June 14, 2024
BREAKING
Europe
Time to read: 2 min
Optimove acquires AI top dog Graphyte
July 13, 2022
Summit Partners
BREAKING
Marketing
Time to read: 2 min
Optimove raises $75m investment led by Summit Partners
September 27, 2021
Optimove recognised as Challenger in Gartner Magic Quadrant report
BREAKING
Marketing
Time to read: 1 min
Optimove recognised as Challenger in Gartner Magic Quadrant report
June 3, 2021
BREAKING
Europe
Time to read: 2 min
GVC extends Optimove CRM suite to service global profile
October 19, 2020
BREAKING
Features
Time to read: 6 min
Pini Yakuel: Optimove - Betting Industry's altered marketing agenda requires a real-time rethink
September 9, 2019
BREAKING
Technology
Time to read: 2 min
Optimove expands real-time dynamics to help betting meet new marketing demands
August 27, 2019
Optimove - Patron, feminism; female customer care, protection, customer personalization, individual customer, CRM, social customer service, customer retention, customer relationship, care for employees, marketing niche segmentation concepts.
BREAKING
Marketing
Time to read: 2 min
Optimove launches free-to-use benchmark platform
February 6, 2019
BREAKING
Technology
Time to read: 2 min
Optimove acquires email-focused marketing brand DynamicMail
May 17, 2018
BREAKING
Sportsbook
Time to read: 2 min
12BET ups customer engagement dynamics with Optimove
March 15, 2018
Most Read
1
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
2
BOYLE Sports continues UK football marketing spree with Leeds United partnership
3
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
4
Allwyn launches Powerball UK as next phase of National Lottery revamp
5
Kenneth Dart investments could have big implications for Evolution and Flutter
6
Kaizen Gaming seeks Spain MD for Betano market launch
7
Burnham plans for gambling to fund high-street relief for “good businesses”
8
Betfred to close a tenth of 1,200-strong retail portfolio
Featured News
BREAKING
Featured News
Time to read: min
Lula and PT throw weight on Bill to ban online casino in Brazil 
July 30, 2026
BREAKING
Europe
Time to read: min
Kaizen Gaming seeks Spain MD for Betano market launch
July 27, 2026
BREAKING
Interviews
Time to read: min
Kresimir Spajic: Allwyn’s all-in on digital
July 20, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
UK
Time to read: min
Long time coming: DCMS starts consulting on illegal gambling in sports
July 15, 2026